“The craft part of craft beer embodies many characteristics. The Brewers Association has a specific definition, defining a craft brewery as “small, independent and traditional” with descriptions for each word. That term “craft” also exudes other non-defined feelings of artisanship, specialized ingredients and local flair to consumers (among many other things). The word craft says this product, this beer, has a story to tell, and Ohio’s Origin Malt wants to help breweries create and tell those stories.”
